Our Team


A man with a beard and mustache wearing a backward black cap and gray t-shirt taking a selfie in front of a stack of boxes in a warehouse.

James Reeves

Owner / Machine Operator


San Antonio raised, James has been in the embroidery industry for over 20 years. When he is not running the operations here you can find him spending time with his wife and children, playing guitar, and enjoying a good fantasy or sci-book.

A tan and white dog sitting indoors with a workshop or storage area in the background, including cardboard boxes, bottles, and tools.

BOB Barker

Supervisor / Good Boy


The best shop dog anyone could ask for. Bob has been an embroidery supervisor since 2013 when he was rescued in Colorado. He enjoys sniffing, walks, and naps.